Summary: The Luxury Hut prioritizes watch part-exchange

Why It Matters: The competitor is shifting focus from general sales and Valentine's promotions to "part-exchange" services. This suggests they are trying to acquire more pre-owned inventory by making it easier for customers to trade in old watches for new ones.

What Changed:

• The website title changed from a general "Buy, Sell & Trade" message to a specific focus on "Part Exchange Your Watch in London."
• Removed the Valentine’s Day Sale banner offering up to 60% off.
• Added a direct WhatsApp contact link for buying and selling inquiries.
• Updated the search bar placeholder from "Watches..." to "Jewellery..."
• Replaced the main homepage content with a detailed guide and form for trading in luxury timepieces.