Summary: commercetools targets SAP migration and TCO

Why It Matters: The competitor is shifting its marketing focus toward aggressive replacement of older systems. They are specifically naming SAP as a target and using "Total Cost of Ownership" (TCO) as a primary hook to win over enterprise customers.

What Changed:

  • Replaced a webinar link about AI retail with a blog post about the high cost of monolithic eCommerce.
  • Added a new featured link specifically urging SAP customers to migrate to their platform.
  • Updated the footer with a OneTrust cookie consent reference.
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