Summary: Signs.com pivots to "Business Signs" focus

Why It Matters: The website changed its main title and page focus from general custom signs to business-specific signage. This suggests they are targeting higher-value business customers instead of general shoppers.

What Changed:

• Changed the main page title from "Custom Signs, Banners, Decals" to "Business Signs - Custom Business Signs & Signage Online."
• Updated the primary headline to focus on driving traffic and increasing sales for businesses.
• Added a detailed cookie consent and tracking management system for advertising partners.
• Updated internal links to point toward a dedicated business signs category page.