February 3, 2026 ongoing Get alerts for kount.com

Summary: Kount migrates website to Equifax.com

Why It Matters: Kount is fully integrating into its parent company, Equifax. This move signals a shift from a standalone brand to a corporate product line, which often leads to changes in how they sell to and support customers.

What Changed:

  • Added a "We’re Moving!" announcement to the top of the homepage.
  • Redirected users to the Equifax business identity and fraud page.
  • Replaced all six customer testimonials in the "What Our Clients Say" section with new quotes.
  • Updated the footer copyright and branding to more prominently feature Equifax.
Track companies like kount.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →