October 4, 2025 ongoing Get alerts for zalando.ch

Summary: Zalando adds AI-powered Fashion Assistant

Why It Matters: Zalando is trying new ways to help people shop. They want to make finding clothes easier and more personal.

What Changed:

  • Zalando added a new section about an "AI-gesteuerten Fashion Assistant" (AI-powered Fashion Assistant).
  • This new assistant helps with style ideas and talks about sportswear and shoes.
  • They also added links to skip to the main content, search, and the Zalando Assistant at the top of the page.
  • A section to change the website language to English was added.
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