Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor is now more transparent about their costs and plan limits. This makes it easier for potential customers to compare their value against yours without talking to a sales rep.

What Changed:

• Replaced the main landing page header with a "Plans & Pricing" focus.
• Added a detailed pricing table for Basic ($295), Pro ($495), and Team ($995) tiers.
• Listed specific feature limits for technologies, keywords, and retail reports.
• Added a comprehensive list of 30+ included features, such as CRM integrations and predictive leads.
• Included a new FAQ section covering cancellations, data sourcing, and payment methods.
• Added a "Free T-shirt" and "BuiltWith Cap" incentive for paid users.