November 4, 2025 ongoing Get alerts for buffer.com

Summary: Buffer adds AI Assistant feature

Why It Matters: Buffer now offers a tool to help users create social media posts with AI. This could make it easier and faster for their customers to make content.

What Changed:

  • Buffer removed all cookie consent details.
  • Buffer added a new "AI Assistant" feature under its "Features" section.
  • Buffer added new sections for "Channels," "Resources," and "Pricing" in the top navigation.
  • Buffer added a new section showing "Active users," "Posts published last month," and "Social platforms supported" with numbers.
  • Buffer added new sections highlighting customer types: "Creators," "Small businesses," and "Agencies," with testimonials.
  • Buffer added a "Customer Support" section with details about their team and links to help.
  • Buffer added an "About us" section with transparency details like "MAU Monthly active users," "Total customers," "Teammates," and "ARR Annual recurring revenue."
  • Buffer added new links in the footer under "Features," "Resources," "Transparency," and "Support."
  • Buffer updated the copyright year to 2025.
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