Summary: Kolsquare launches TikTok and carbon calculators

Why It Matters: The competitor is expanding its lead generation strategy by offering free tools that address specific creator costs and environmental impact, moving beyond basic influencer search.

What Changed:

• Added a TikTok calculator to estimate influencer rates and Earned Media Value (EMV).
• Added a Carbon Footprint calculator to measure the environmental impact of campaigns.
• Introduced a "Top Influencers" directory categorized by city, network, and interest.
• Updated the site navigation to include a dedicated "Free Tools" section.
• Added a screen-reader accessibility guide and improved multi-language support.