Summary: UserActive adds AI-driven SaaS design focus

Why It Matters: The competitor is repositioning to capture the growing demand for AI software design. They are also using specific growth metrics in their testimonials to prove their value.

What Changed:

• Added a new primary headline focusing on "AI-driven experiences for B2B SaaS."
• Introduced a structured 5-step process: Strategy, Product Workshop, Design Sprints, Design Standups, and Development Handover.
• Added specific conversion metrics to case studies, such as a "127% increase in paying users."
• Launched a "UX Audit" lead magnet as a 1-hour live session with an expert.
• Expanded the navigation menu to include dedicated pages for CRO, UX Research, and Web Design.