Summary: Speck launches ClickLock and StandyBank products

Why It Matters: The competitor is moving away from holiday-themed marketing to focus on specific technical features like MagSafe compatibility and portable power.

What Changed:

  • Removed holiday-themed banners like "Deck your iPhone 17" and "Holiday-Proof your MacBook."
  • Added new featured banners for the iPhone 17 Case Collection with "Chill Mode Activated" messaging.
  • Introduced the "Protection that Clicks!" campaign for ClickLock cases.
  • Added a new featured section for the StandyBank portable wireless charger.
  • Added a new email and SMS sign-up offer for 10% off a first purchase.
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