Summary: iFood Benefícios removes Wellhub free trial offer

Why It Matters: The competitor has removed a high-value promotional hook (free Wellhub until 2026) and simplified their landing page, potentially shifting focus from aggressive user acquisition to core product stability.

What Changed:

• Removed the headline offer for free Wellhub (Gympass) access through March 2026.
• Deleted the top navigation menu and several "Call to Action" buttons throughout the page.
• Removed detailed descriptions of specific user perks like the 25% discount coupons and free delivery rules.
• Removed the "Acrescenta" blog section and external resource links for HR professionals.
• Removed customer testimonials from HR leaders at OLX, B3, and Petlove.