Summary: Starbucks launches Team USA partnership content

Why It Matters: Starbucks is shifting its homepage focus toward a major sports sponsorship. This moves celebrity-endorsed products lower on the page to prioritize national brand storytelling and Olympic athlete connections.

What Changed:

• Added a new "Now brewing: Team USA" section featuring a TV ad and athlete stories.
• Moved the Khloé Kardashian "secret menu" promotion further down the homepage.
• Added a direct link to a short film about the Team USA partnership.