Summary: Life Extension launches Bee Immune Propolis

Why It Matters: The company is shifting its marketing focus from general cellular health to seasonal immune support and specific fitness goals.

What Changed:

• Replaced the "Bio-Luteolin" featured banner with a new "Bee Immune Propolis" product for respiratory health.
• Added a new featured section for "Creatine Powder" targeting gym performance and strength.
• Updated the "Super Sale" messaging to focus on the upcoming year (2026).
• Swapped the "Hair Growth for Men" banner for an "AMPK Metabolic Activator" promotion focused on belly fat.
• Added a OneTrust cookie consent and privacy management tool at the bottom of the site.