Summary: 1800 Contacts simplifies new customer offer

Why It Matters: The website now focuses on a clear discount for new customers.

What Changed:

• The main offer changed from "Grab 20% off today" to "No tricks, just 20% off."
• The description of the offer changed from "We have your prescribed brand in stock and ready to ship free" to "This sweet new customer deal always includes fast, free shipping."
• Many sections of content were removed, including details about renewing prescriptions, shopping for glasses, saving with AquaSoft, using their app, their "Gajillion Percent Promise," customer testimonials, and detailed FAQs.
• The website's overall content length was significantly reduced.