Summary: The Luxury Hut prioritizes watch part-exchange

Why It Matters: The competitor is shifting its focus from general sales to trade-ins. This helps them get more high-quality inventory while making it easier for customers to buy expensive watches by trading in their old ones.

What Changed:

• The main page title changed from a general "Buy, Sell & Trade" message to a specific focus on "Part Exchange Your Watch in London."
• The search bar placeholder was updated from "Jewellery..." to "Watches..." to emphasize their primary product.
• A large amount of product listing content was removed from the main view to make room for a detailed trade-in guide and a multi-step valuation form.
• New sections were added explaining how to trade watches online versus in-store at their Hatton Garden location.