Summary:
Drip launches free migration for large email lists
Why It Matters:
Drip is actively trying to lower the barrier for users to switch from other platforms. By offering free migration and one-on-one onboarding for lists over 17,500 subscribers, they are targeting established businesses that feel "stuck" with their current provider.
What Changed:
- Added a "Free Migration" service for customers with more than 17,500 subscribers.
- Introduced a 90-day personalized onboarding period for migrating users.
- Updated the homepage to highlight that segmented emails earn 5x more revenue.
- Added new customer success stories featuring Liz Kohler Brown and TourAdvantage.
- Streamlined the navigation menu into "Know," "Do," and "Learn" categories.
- Removed a large, detailed cookie consent and privacy tracking disclosure from the main page view.