January 12, 2026 ongoing Get alerts for drip.com

Summary: Drip launches free migration for large email lists

Why It Matters: Drip is actively trying to lower the barrier for users to switch from other platforms. By offering free migration and one-on-one onboarding for lists over 17,500 subscribers, they are targeting established businesses that feel "stuck" with their current provider.

What Changed:

  • Added a "Free Migration" service for customers with more than 17,500 subscribers.
  • Introduced a 90-day personalized onboarding period for migrating users.
  • Updated the homepage to highlight that segmented emails earn 5x more revenue.
  • Added new customer success stories featuring Liz Kohler Brown and TourAdvantage.
  • Streamlined the navigation menu into "Know," "Do," and "Learn" categories.
  • Removed a large, detailed cookie consent and privacy tracking disclosure from the main page view.
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