Summary: Shutterfly launches "Unlimited Free Pages" offer

Why It Matters: The company is shifting from general discounts to a high-value specific offer for photo books. This may attract customers who want to create larger, more expensive books without paying for extra pages.

What Changed:

• Added a new "Unlimited Free Pages" promotion for photo books using code UNLIMITED.
• Updated the general site-wide discount from "50% Off Everything" to "50% Off Almost Everything."
• Extended the expiration dates for several major promotions to February 25.
• Added a specific 40% discount for Graduation Cards.
• Increased the discount for "Save the Dates" from 40% to 50%.
• Removed several footer links to sister brands like Lifetouch and Snapfish.