Summary: Higgsfield launches Soul 2.0 photo model

Why It Matters: The competitor is expanding beyond video into high-end fashion photography and offering a large 50% discount to attract new users to their latest models.

What Changed:

• Added Soul 2.0, a new photo model for fashion and creative visuals.
• Introduced a 50% discount on pricing for Kling 3.0 access.
• Updated the navigation menu to include a "Pricing 50% OFF" link.
• Added "New" badges to the Image and Contests sections.
• Streamlined the homepage by removing a large section of motion preset links.