January 22, 2026 ongoing Get alerts for ibm.com

Summary: IBM Sterling B2B Integration SaaS adds AI Agent

Why It Matters: IBM is shifting its focus from general brand messaging to a specific, high-value supply chain tool. They are now using AI to automate technical tasks like partner onboarding and certificate management.

What Changed:

  • The homepage was replaced with a dedicated landing page for IBM Sterling B2B Integration SaaS.
  • Added a new "AI Config Agent" that uses a conversational interface to automate AS2 partner connections.
  • Introduced specific performance metrics, including a 383% average ROI and 55% faster partner onboarding.
  • Removed general news about Pfizer, Ferrari, and the US Open.
  • Added a "Start a free trial" call to action for the B2B integration platform.
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