Summary:
SMARTe adds new lead capture forms and CTAs
Why It Matters:
The competitor is making it easier for visitors to book meetings and ask questions directly from the homepage. This suggests they are trying to turn more website traffic into sales leads.
What Changed:
- Added a new "Book a Meeting" call-to-action button.
- Added a "Something else" link for alternative inquiries.
- Inserted new text encouraging sales teams to use the platform to reach prospects.
- Updated the chat and form system with new success and error messages.
- Shortened the response time claim in the chat widget from "a few minutes" to "reply in a few minutes."