Summary: Twilio adds customer acquisition and IVR use cases

Why It Matters: Twilio is expanding its focus beyond basic messaging. They are now targeting specific business outcomes like finding new customers and preventing fraud.

What Changed:

• Added new navigation links for specific business solutions.
• Included a new section for customer acquisition and activation.
• Added a dedicated link for Voice Response Systems (IVR).
• Added a link for fraud prevention services.
• Added a link for bulk text messaging solutions.