Summary: Northbeam updates core performance metrics

Why It Matters: The platform is reporting significantly higher numbers for ad-attributed revenue, spend tracked, and impressions measured, which may be used to signal increased market share and scale.

What Changed:

• Ad-attributed revenue increased from $36 billion to $130 billion.
• Ad spend tracked increased from $14 billion to $25 billion.
• Impressions measured increased from 1.3 trillion to 2.1 trillion.
• Added a "Customer Stories" link to the main navigation and resources section.
• Added a link to the Northbeam iOS app in the footer.