Summary: Bench rebrands to Mainstreet and adds banking

Why It Matters: The company is moving beyond just bookkeeping to become a full business operating system. This change suggests they want to own the entire financial stack for small businesses, including their bank accounts and entity formation.

What Changed:

• Announced a full rebrand from Bench to Mainstreet.
• Added a new "Banking by Mainstreet" service with business accounts and debit cards.
• Introduced a high-value "Free 2025 Catch Up Bookkeeping" offer worth $4,800 for annual plans.
• Expanded service categories to include Tax Resolution (IRS issues, liens, and levies) and Entity Formation.
• Updated the website navigation to include detailed sections for Services, Platform features, and Customer Stories.