January 23, 2026 ongoing Get alerts for wati.io

Summary: Wati rebrands as a WhatsApp growth platform

Why It Matters: The product is shifting its focus from general business messaging to specific business growth and revenue generation on WhatsApp. This suggests they are targeting marketing and sales leaders rather than just support teams.

What Changed:

  • The main headline changed from "The #1 business messaging platform" to "The #1 WhatsApp growth platform."
  • A small tracking link or text fragment was removed from the end of the page.
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