September 29, 2025 90-day analysis Get alerts for headway.co

Summary: Headway adds $0/session insurance claim

Why It Matters: This change highlights a key benefit for users right away. It makes getting care seem more affordable.

What Changed:

  • The main headline changed from "Find a therapist or psychiatrist you’ll love — covered by insurance." to "Find therapy you’ll love, covered by insurance. Pay as low as $0/session with insurance. Book therapists and psychiatrists who fit your preferences, schedule, and insurance."
  • New sections were added showing "Millions have found support THROUGH HEADWAY", "25M+ sessions held", "60K+ licensed providers", and "70+ insurance plans".
  • The customer testimonials were moved up the page.
  • A new section "Find a therapist without the guesswork" was added.
  • A small disclaimer about cost variation was added.
  • The "We're hiring!" link in the footer was changed to be part of the main "Careers" link.
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