Summary:
Superside shifts focus to AI-powered workflows
Why It Matters:
The company is moving away from calling itself an "AI-first" team. They now emphasize using AI workflows to help human talent work faster and cheaper. This suggests they are positioning AI as a tool for efficiency rather than the core identity of the creative team.
What Changed:
- Changed the main headline from "AI-first creative team" back to their trademarked "creative team’s creative team."
- Updated the sub-headline to focus on scaling in-house teams using "industry-leading AI workflows."
- Added "affordability" as a key value point in the hero section.
- Removed a promotional banner for a February webinar about using AI in creative work.