Summary: Superside shifts focus to AI-powered workflows

Why It Matters: The company is moving away from calling itself an "AI-first" team. They now emphasize using AI workflows to help human talent work faster and cheaper. This suggests they are positioning AI as a tool for efficiency rather than the core identity of the creative team.

What Changed:

  • Changed the main headline from "AI-first creative team" back to their trademarked "creative team’s creative team."
  • Updated the sub-headline to focus on scaling in-house teams using "industry-leading AI workflows."
  • Added "affordability" as a key value point in the hero section.
  • Removed a promotional banner for a February webinar about using AI in creative work.
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