January 12, 2026 ongoing Get alerts for vwo.com

Summary: VWO launches full-featured trial sign-up

Why It Matters: VWO is changing how they bring in new users. They are moving away from a password setup step and focusing on a "full-featured" trial offer to get people into the product faster.

What Changed:

  • Changed the sign-up heading from "Set up your password to get started" to "Sign up for a full-featured trial."
  • Made the phone number field a required field (added an asterisk).
  • Removed several technical cookie consent and settings labels from the bottom of the page.
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