February 10, 2026 ongoing Get alerts for apollo.io

Summary: Apollo.io adds personalized demo walkthroughs

Why It Matters: The company is moving beyond self-service signups. They are now pushing high-touch sales conversations to help new users understand their complex AI tools.

What Changed:

  • Added a new "Book a personalized walkthrough" section at the bottom of the page.
  • Added a "Book a free demo" call-to-action button.
  • Updated all internal website links to include the "www" subdomain.
  • Added a lead capture form for demo requests with a privacy consent notice.
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