Summary: Surfer adds AI search visibility tracking to plans

Why It Matters: The platform is shifting focus from traditional Google search to "AI search visibility." This helps users see how they appear in tools like ChatGPT and Perplexity, which are becoming major competitors to standard search engines.

What Changed:

• Added "AI Tracker" as a core feature in the Scale plan to monitor brand presence in ChatGPT, Perplexity, and AI Overviews.
• Introduced "1-click AI Search Optimization" (Coverage Booster) to help content rank in Large Language Models (LLMs).
• Updated plan names and pricing, with the "Essential" plan starting at $79/month (billed annually).
• Added "Custom Voices" and "AI Templates" to help users maintain brand personality when using AI writing tools.
• Removed extensive homepage sections featuring testimonials and case studies in favor of a detailed pricing and feature comparison table.