January 13, 2026 ongoing Get alerts for marketo.com

Summary: Marketo Engage adds AI-powered Journey Agent

Why It Matters: The product is moving beyond simple automation toward autonomous AI agents that can handle complex marketing tasks. This signals a shift in how B2B software helps teams scale without adding more staff.

What Changed:

  • Added "Journey Agent" as a coming soon feature for campaign operations.
  • Introduced a native connection to Adobe Express for in-app content design.
  • Added a chat-based meeting scheduler for landing pages.
  • Updated the navigation to include a dedicated "AI at Adobe" section.
  • Highlighted recognition as a Leader in the 2025 Gartner Magic Quadrant for B2B Marketing Automation.
  • Added a CRM sync dashboard for real-time data monitoring.
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