Summary:
Zoho CRM adds Agentic AI and AI Agents
Why It Matters:
The product is moving beyond simple automation to "agentic" features that can perform tasks and make decisions using prompts.
What Changed:
- Added "AI Agents" and "Agentic AI" to the feature navigation.
- Introduced "CRM for Everyone" as a new customization category.
- Launched "MCP," a new platform to build agent-ready apps and workflows.
- Added "DAP," a digital adoption platform for in-product guidance.
- Rebranded "Zakya" retail POS simply as "POS" under the main Zoho domain.
- Added "Spend," a new unified business spend management tool.