Summary: UAG adds free shipping on orders over $49

Why It Matters: Shipping costs are a major factor in online shopping decisions. By offering free shipping at a specific price point, the competitor is likely trying to increase the average amount of money customers spend in one visit.

What Changed:

• Added a free shipping offer for orders over $49.
• Set a $5 flat rate for orders under $49.
• Listed specific exclusions for free shipping, including backpacks, power banks, and "Special Ops" cases.
• Added a new cookie consent banner for site visitors.
• Updated the navigation menu to include more specific product categories like "Magnetic Accessories" and "Lanyards."
• Added a country and currency selector for international shoppers.