Summary:
Doko pivots to a SEO-first service model
Why It Matters:
The agency has shifted its primary focus from general webmarketing to a specialized SEO positioning. This suggests they are doubling down on organic search expertise to differentiate themselves from generalist digital agencies.
What Changed:
- Removed general webmarketing and Google/Facebook Ads sections from the main page content.
- Added a detailed 12-point SEO service list including new offerings like PBN management, International SEO, and E-commerce SEO.
- Introduced a structured 6-step SEO methodology section.
- Added a new FAQ section specifically focused on organic search.
- Included a list of target cities for local SEO services across France.
- Added specific platform expertise for WordPress, Shopify, and Prestashop.