August 22, 2025 90-day analysis Get alerts for nike.com

Summary: Nike x LEGO® Collection added

Why It Matters: This shows a new product line.

What Changed:

  • Removed "Mothers Day Shop" from New & Featured, Men, Women, and Kids sections.
  • Added "New & Featured" to the main navigation.
  • Added "Shop Back to School" to the main navigation, Men, Women, and Kids sections.
  • Added "Nike x LEGO® Collection" to the main navigation and Kids sections.
  • Removed "Shop All Sale" from the main navigation.
  • Added "Nike Form Collection" under Trending.
  • Removed "Style Your Air" from Men, Women, and Kids sections.
  • Removed "24.7 Collection" from Men's clothing.
  • Added "Sale Shoes" to Men's and Women's shoe categories.
  • Added "Tops & Graphic Tees" to Men's clothing.
  • Added "Sale Clothing" to Men's and Women's clothing categories.
  • Added "Belts," "Underwear," and "Sale Accessories" to Men's accessories.
  • Added "Belts" and "Sale Accessories" to Women's accessories.
  • Removed "Spring Essentials" from Men and Women sections.
  • Updated "Shop by Color" for Women, adding "Picante Red," "Teal Tones," "Pink Pops," "Burgundy Crush," and "Midnight Navy," and removing "Bold Blues," "Peachy Picks," and "Purple Pops."
  • Added "Air Max Muse & Air Superfly" to Women's featured drops.
  • Added "Get Set for School," "Back to School Shoes," "Back to School Clothing," "Bags & Backpacks," "Practice Ready Essentials," and "Fleece Shop" to Kids sections.
  • Updated Kids shoe pricing from "$70 & Under" to "$80 & Under."
  • Added "Skirts & Dresses" to Kids clothing.
  • Added "Sale Clothing" and "Sale Accessories" to Kids sections.
  • Added "Shattered Backboard Capsule" to Jordan collections.
  • Added "Jordan Brand Women Collection" under Jordan Women.
  • Added "Football" with "NFL" under Sport.
  • Added "Tennis" with "Grand Slam Looks" under Sport.
  • Added "ACG" under More Sports.
  • Removed "MAKING BIG MOVES" and "THE SHOE THAT MAKES FAST FASTER" promotions.
  • Added "REAL ONES KNOW" featuring Air Jordan 1 High OG ‘Shattered Backboard’.
  • Added "Make Them Watch" featuring Ja 3 ‘Price of Admission’.
  • Added "GRAND SLAM STYLE" featuring Carlos Alcaraz.
  • Added "KOBE 3 PROTRO" promotion.
  • Added "Back to School Game On" promotion.
  • Added "Vomero Plus Run Bigger" promotion.
  • Added "Erling Haaland" promotion.
  • Added "Madison Keys" promotion.
  • Added "Scottie Scheffler" promotion.
  • Removed "Shop Basketball," "Shop Training," "Shop Golf," and "The Dream Is Real" promotions.
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