Summary: TrueCommerce adds SalesLoft tracking tools

Why It Matters: The company is using new tools to track how people use their site. This helps them find more sales leads and see which marketing works best.

What Changed:

• Added SalesLoft cookies to track visitor navigation and interaction.
• Removed several 6sense tracking cookies used for account-based marketing.
• Updated the cookie consent declaration date to January 2026.
• Reduced the total number of marketing and preference cookies active on the site.
• Cleaned up the footer area by removing redundant links to specific ERP integration pages.