Summary:
Lovart shifts focus to AI brand system design
Why It Matters:
The product is moving away from single video clips toward full brand identities. This suggests they are targeting small business owners who need a complete look, rather than just social media creators.
What Changed:
- Changed the primary hero example from "Promotional Video" for a hiking brand to "Brand System" for a coffee shop.
- Updated the AI chat description to focus on visual identity, packaging, and digital touchpoints.
- Swapped the "Hiking Brand" creative asset description for a "Local Coffee Shop" system description.
- Removed a short sentence at the bottom of the page about turning references into creative direction.