August 26, 2025 90-day analysis Get alerts for mailchimp.com

Summary: Mailchimp offers 50% off for 12 months.

Why It Matters: Mailchimp changed its main offer. It moved from a free trial or small discount to a big discount.

What Changed:

  • Removed "Join Mailchimp with a free 14-day trial or save 15% off on 10,000+ contacts. Start today."
  • Added "Save 50% for 12 months - limited time offer. Get started today."
  • Removed "SMS marketing Reach your customers on every device" from the main solutions list.
  • Removed "Intuit QuickBooks" from the "Learn with Mailchimp" section.
  • Changed "Start Free Trial Log In Start Free Trial" to "Pricing Log In Sign Up" in the top menu.
  • Changed "Hi, %s Account Audience Campaigns Account Mailchimp Home Main Menu Close Main Menu Main Menu" to "Hi, %s Account Audience Campaigns Account Log Out Mailchimp Home Main Menu Close Main Menu Main Menu".
  • Removed "SMS marketing Reach your customers on every device" from the solutions menu.
  • Changed "Start Free Trial Log In Start Free Trial" to "Log In Sign Up" in the transactional email section.
  • Removed "Get started today" heading above the contact calculator.
  • Added "Limited Time Offer Save 50% for 12 months" above the contact calculator.
  • Removed "Save 15% on 10,000+ contacts" from the Premium plan details.
  • Changed "350 00 /mo for 12 months /mo for 12 months Then, starts at /month† per month†" to "350 00 /month† Starts at $350 per month for {contacts} contacts" for the Premium plan.
  • Changed "Popup Forms Multivariate and A/B Testing Enhanced Automated Customer Journeys" to "Custom-coded and Pre-built Email Templates Multivariate and A/B Testing Enhanced marketing automation flows" for the Premium plan.
  • Removed "Try for free Try free for 14 days Free for 14 days Then, starts at $20/month† Save 15% on 10,000+ contacts Save 15% on 10,000+ contacts" from the Standard plan details.
  • Changed "20 00 /mo for 12 months /mo for 12 months Then, starts at /month† per month†" to "20 00 /month† Starts at $20 per month for {contacts} contacts" for the Standard plan.
  • Changed "Popup Forms Multivariate & A/B Testing Enhanced Automated Customer Journeys" to "Custom-coded and Pre-built Email Templates Multivariate & A/B Testing Enhanced marketing automation flows" for the Standard plan.
  • Removed "Try for free Try free for 14 days Free for 14 days Then, starts at $13/month† Save 15% on 10,000+ contacts Save 15% on 10,000+ contacts" from the Essentials plan details.
  • Changed "13 00 /mo for 12 months /mo for 12 months Then, starts at /month† per month†" to "13 00 /month† Starts at $13 per month for {contacts} contacts" for the Essentials plan.
  • Changed "Popup Forms A/B Testing Basic Automated Customer Journeys" to "Pre-built Email Templates A/B Testing Basic marketing automation flows" for the Essentials plan.
  • Changed "0 /month† per month†" to "0 /month† per month† /month† Starts at $0 per month for {contacts} contacts" for the Free plan.
  • Changed "Popup Forms A/B Testing Basic Automated Customer Journeys" to "Pre-built Email Templates A/B Testing Basic marketing automation flows" for the Free plan.
  • Changed "†See Free Trial Terms and Offer Terms." to "† See Offer Terms".
  • Removed "Scalable analytics that flex with you" from related links.
  • Added "Reach the right audience, reach your revenue goals" to related links.
Track companies like mailchimp.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →