Summary: Simply Lawn launches a verified company directory

Why It Matters: The site has shifted from a tool-focused landing page to a searchable marketplace. By adding a directory and a "Verified" badge system, they are positioning themselves as a trust-based middleman between homeowners and local businesses.

What Changed:

• Added a searchable "Lawn Company Directory" as the primary site focus.
• Introduced a "Verified" badge system for pros who submit insurance and license documents.
• Added a "Growth Hub" section with resources for both consumers and professionals.
• Launched a 30-second user survey to collect visitor feedback.
• Updated the blog with 2025 equipment reviews and business pricing guides.
• Added a footer with links to an AI Access Policy and a "Join Today" call to action for companies.