October 31, 2025 ongoing Get alerts for cruva.com

Summary: Cruva adds "Social Intelligence" feature

Why It Matters: This new feature helps users find competitor creators.

What Changed:

  • "Manage Your Affiliates" changed to "Smart Affiliate Messaging"
  • "Create targeted messaging groups" changed to "Set messaging conditions"
  • "Automatically Provide Top Performing Videos to all new affiliates for them to re-create" changed to "Automatically Provide Creator Briefs to affiliates for them to create viral content"
  • A new section called "Social Intelligence" was added. It says, "Steal your competitors' creators and videos. Effortlessly discover your competitors' products and videos, and connect with their creators."
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