Summary: Udemy changes sale to new-learner offer

Why It Matters: Udemy changed its main offer. It now targets new users. The price also went up a little.

What Changed:

• The main sale message changed from "Sale ends today" to "New-learner offer".
• The starting price for courses changed from "$12.99" to "$14.99".
• The call to action changed from "Learn from a variety of teaching styles. Courses start at $12.99.Ends in 20h 30m 56s." to "Courses from $14.99. Click button to see savings.Ends in 5h 59m 57s. Click to redeem".
• A new section called "Jump into learning for less" was added.
• A new section called "Skills that drive you forward" was added.
• Course listings now show a "Current price" for each course.
• A section about "Advertising Cookies" was added at the very end.

What To Do:

• Copy the idea of a special offer for new learners.
• Add a clear "Click to redeem" button for special offers.