Summary: FitPaws launches FitKinect customizable equipment

Why It Matters: The competitor is expanding its product line with a modular system and has added an age verification gate to its storefront. They are also heavily leveraging new customer reviews to build social proof for their latest releases.

What Changed:

• Added a new "FitKinect" customizable training equipment line to the homepage.
• Implemented an age verification pop-up for site visitors.
• Updated the navigation menu with specific categories for "Conformation Training" and "Cavaletti Sets."
• Added several new customer reviews specifically for the FitKinect and TRAX Targets products.
• Expanded the footer with a comprehensive global currency and country selector.
• Featured a new award announcement for "Hands-Free Leash of the Year."