Summary: Zippo adds Spooktacular Lighters collection

Why It Matters: This shows Zippo is adding new products for holidays.

What Changed:

• Zippo added a new "Spooktacular Lighters" collection.
• Zippo removed the "NFL Armor Lighters Inserts" collection.
• Zippo changed the main banner from "50 Years Of Iron Maiden" to "Calling All Billievers".
• Zippo added a new email and SMS signup section with a 15% off offer.
• Zippo added a pop-up for 15% off.
• Zippo added new accessibility links at the top of the page.
• Zippo removed a $5 rebate offer.
• Zippo removed a free crossbody bag offer.
• Zippo added a free beanie offer.
• Zippo added a "Dealer Exclusive Designs" offer.