Summary:
Apollo adds interactive demo booking flow
Why It Matters:
The site now features a more aggressive and personalized way to capture leads. By matching users with specific experts during the demo booking process, they are trying to increase the number of sign-ups from visitors who are unsure how to start.
What Changed:
- Added a "Not sure where to start?" section at the bottom of the page to encourage demo bookings.
- Introduced a personalized walkthrough offer to help users find and win deals.
- Added a new matching screen that tells users it is "Finding the right Apollo expert" for their demo.
- Updated all internal links to remove the "www" prefix from the domain.
- Added two new customer success and strategy stories to the navigation menu.