Summary: TRIP lowers free gift threshold to £25

Why It Matters: The brand is making it easier for customers to get a free gift. This might help them sell more to people who want to spend less money at one time.

What Changed:

• The minimum spend for a free gift dropped from £40 to £25.
• The free gift changed from Magnesium Powder to a free Oil.
• Added a new section highlighting "20 million calm customers" and "20,000 reviews."
• Increased the subscription discount on several gummy products from 30% to 50%.
• Added a new "How do you want to feel?" section focusing on relaxation, sleep, and hangovers.
• Updated the Variety Pack subscription price from £18 to £14.40.