Summary: Wayfair adds Holiday Deal Week promotion

Why It Matters: Wayfair changed its main sale message from an app-exclusive offer to a broader holiday promotion. This shows a shift in their immediate sales focus.

What Changed:

  • The "EXTRA 15% OFF** | APP-EXCLUSIVE SALE ENDS SEPT. 14" promotion was removed.
  • A new promotion "UP TO 60% OFF & FAST SHIPPING | HOLIDAY DEAL WEEK" was added.
  • Links to Wayfair's other brands (AllModern, Birch Lane, Joss & Main, Perigold) were added near the top.
  • Links for "Rewards," "Financing," and "Professional" services were added.
  • A "Free & Easy Delivery Over $35*" message was added.
  • Some duplicate navigation elements like "Menu," "Sign In," "Cart," and "Search" appeared to be added or rearranged.
  • New category links for "Lighting," "Home Improvement," "Appliances," and "Kitchen" were added at the end of the provided content.
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