December 24, 2025 ongoing Get alerts for shopify.com

Summary: Shopify Plus launches Winter ’26 Edition

Why It Matters: The platform is shifting its focus toward high-volume enterprise sellers. This update highlights new tools for complex businesses, including better B2B features and lower costs for large companies.

What Changed:

  • The page title changed from a general commerce platform to "Shopify Plus Platform | Scalable Commerce Software."
  • A new "Winter ’26 Edition" announcement was added to the top of the site.
  • The navigation menu now focuses on enterprise needs like "Manage complexity" and "Migrate."
  • Added a Total Cost of Ownership (TCO) calculator to compare costs against competitors.
  • New sections highlight "International B2B" and "Headless commerce" for advanced developers.
  • Added a specific "Try Plus for $399" promotional offer at the bottom.
Track companies like shopify.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →