Summary: Avetta launches Vetify expedited compliance support

Why It Matters: The competitor is moving beyond software by offering human-led expert services to help suppliers pass audits and manage insurance faster. This reduces the friction of onboarding and could make their platform more attractive to busy contractors.

What Changed:

• Added a dedicated landing page for Vetify, a service that connects users with compliance experts.
• Introduced a "Schedule a Call" lead capture form specifically for expedited support.
• Updated the site navigation to include specific sections for "Products," "Solutions," and "Plans" for suppliers.
• Added a "Register Now" button to the main header to drive immediate account creation.
• Detailed new service features including insurance policy collection, safety manual handling, and bi-weekly task summaries.
• Shifted the primary value proposition from "all-in-one platform" to "work-ready compliance made simple."