Summary: Semrush adds AI-powered marketing platform.

Why It Matters: This change shows Semrush is focusing on AI features.

What Changed:

• The website now says "Your browser or operating system is out of date and Semrush might not be displayed correctly. Please update your browser or operating system." instead of just "Your browser is out of date. The site might not be displayed correctly. Please update your browser."
• The main navigation changed from "Features Pricing Resources Blog" to "Products Toolkits Features Pricing Resources Blog".
• The main headline changed from "Get measurable results from online marketing Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform." to "The Leading AI-Powered Marketing Platform".
• The call to action changed from "Start now Trusted by the world’s leading brands" to "Start now with free 7-day trial Toolkits for every task".
• New sections were added to highlight specific toolkits: Traffic & Market, SEO, Local, Content, AI, Social, Advertising. Each toolkit now has a "Try for free" or "Start now" button.
• The "Trusted by the world’s leading brands" section now includes "The growth engine for Enterprises" and "Your competitors’ favorite marketing platform".
• The percentage of Fortune 500 companies using Semrush changed from 30% to 35%.
• The number of keywords in the database changed from 26B to 27B.
• The number of geo databases changed from 140 to 142.
• A new sentence was added under the data points: "Powered by one of the world’s largest AI-driven marketing databases, our scale and speed reveal insights your competitors will never see coming."
• The "Here’s why marketers love Semrush Marketing Suite" section changed to "Here’s why marketers love Semrush Marketing Platform" and the listed categories changed.
• A new customer review was added for Semrush Local.
• The call to action at the bottom changed from "Get 7 days of full access to all toolkits. Cancel anytime. Start your free trial" to "Try Semrush toolkits for 7 days. Cancel anytime. Start your free trial".
• The footer navigation under "Free tools" added "Top Websites" and removed "AI Writing Tools".
• The footer navigation under "Community" added "Ambassador Program".
• The footer navigation under "Company" added "Newsroom Careers Partners Legal Info Privacy Policy Cookie Settings Do not sell my personal info Security Info For Investors Semrush Select Global Issues Index Contact Us Follow us X (Twitter) Facebook LinkedIn Instagram YouTube Pinterest Language English English Deutsch Español Français Italiano Ne..."

What To Do:

• Copy their new AI-powered marketing platform messaging.
• Add similar AI features to your product toolkits.

Verify Changes:

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