Summary: Manor increases Winter Sale discounts to 70%

Why It Matters: The competitor has moved to a deeper clearance phase. This suggests they are aggressively pushing to clear seasonal inventory and may be attracting price-sensitive shoppers away from other retailers.

What Changed:

• The maximum discount for the Winter Sale increased from 50% to 70%.
• Added a new "Erholt ins neue Jahr" (Relaxed into the New Year) section featuring detox, sport, and beauty products.
• Updated the "Aktuelle Marken-Highlights" section to feature Sephora brands like One/Size Beauty and Summer Fridays.
• Refreshed the "Top-seller der Woche" list with new items including a LEGO Iron Man set and Victorinox luggage.
• Changed the call-to-action button for the sale from "Jetzt profitieren" to "Jetzt aussuchen."