Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: The product is expanding from deep product analytics into the broader website tracking market. They are specifically targeting users frustrated with Google Analytics 4 by offering a simpler, cookieless alternative that integrates with their existing developer tools.

What Changed:

• Added a dedicated Web Analytics product section focused on visitors, pageviews, and bounce rates.
• Introduced a cookieless tracking option to help users avoid displaying cookie banners.
• Added a direct "PostHog vs. Google Analytics" comparison table highlighting HIPAA compliance and EU hosting.
• Published new documentation and tutorials for tracking 404 errors and web vitals.
• Updated pricing to bundle Web Analytics with Product Analytics, offering the first 1 million events for free.
• Added customer testimonials specifically from former Plausible and Google Analytics users.